For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

The New York Times - Fashion & Style:

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a period of economic hardship.

This post first appeared in The New York Times - Fashion & Style. Read the original article.