As Super Bowl LX approaches this weekend, many viewers are preparing for the game, and its halftime show has been one of the most talked about in quite some time. This year’s headliner, Bad Bunny, arrives with a massive global following and a résumé that places him among the most commercially successful artists of the past decade. Still, for some audiences, particularly those less tapped into Latin music, his name may feel new, but Sunday’s performance could change that.
Born Benito Antonio Martínez Ocasio, the Puerto Rican artist grew up on the island’s north coast (Vega Baja, specifically) in a working-class family. His father drove trucks and his mother taught school. He began recording songs as a teenager and uploading them online while working a day job. One of those early releases, “Diles,” spread quickly online and led to a record deal. By 2018, he was appearing on major crossover hits, including LOS ANGELES, CALIFORNIA – FEBRUARY 01: Bad Bunny accepts the Best Música Urbana Album award for “DeBÍ TiRAR MáS FOToS” onstage during the 68th GRAMMY Awards at Crypto.com Arena on February
Read the original article on Essence.
