Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77

The New York Times - Business:

He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.

Author: Jere Longman

This post first appeared in The New York Times - Business. Read the original article.