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Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77

He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.

Jere Longman
Author: Jere Longman

Written by

Jere Longman

in

Deaths (Obituaries), Energy and Sports Drinks, Gatorade, Soccer, Steinbrecher, Hank, United States Soccer Federation
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