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How a Millennial Estée Lauder Built a Widely Popular Beauty Brand

Karissa Bodnar played on her customers’ desire to belong to something bigger than … well, beauty.

Sheila Yasmin Marikar
Author: Sheila Yasmin Marikar

Written by

Sheila Yasmin Marikar

in

Content Type: Personal Profile, Cosmetics and Toiletries, Thrive Causemetrics
←The Secret Weapon of Celebrity Stylists? Comfortable Shoes.
How a Millennial Estée Lauder Built a Widely Popular Beauty Brand→

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