How the N.F.L. Builds a Fan Base in Ireland: Watch Parties, Clinics and Guinness

How the N.F.L. Builds a Fan Base in Ireland: Watch Parties, Clinics and Guinness

The New York Times - Business:

The league is trying to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in the country.

This post first appeared in The New York Times - Business. Read the original article.