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How the N.F.L. Builds a Fan Base in Ireland: Watch Parties, Clinics and Guinness

The league is trying to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in the country.

Ken Belson
Author: Ken Belson

Written by

Ken Belson

in

Dublin (Ireland), Fans (Persons), Football, Goodell, Roger, Ireland, National Football League, Northern Ireland, Pittsburgh Steelers, Rooney, Dan
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