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How the NBA Finals’ Champagne Celebration Became a Marketing Moment

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

Tania Ganguli
Author: Tania Ganguli

Written by

Tania Ganguli

in

Basketball, Champagne (Wine), Moet & Chandon, National Basketball Assn, NBA Championship, Stadiums and Arenas
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