How This Start-Up Raised Its Median Donations by 80%

How This Start-Up Raised Its Median Donations by 80%

The New York Times - Business:

A start-up used the Hebrew word “chai” and its numerical match, 18, to bump up giving amounts. What magic number would do the same for you?

Ron Lieber
Author: Ron Lieber

This post first appeared in The New York Times - Business. Read the original article.