Inside Adidas’ Community Archives Zine And The Black Woman Who Helped Shape It

By Kimberly Wilson ·Updated December 9, 2025 Getting your Trinity Audio player ready…

There’s a difference between brands that talk about community and brands that actually build with them. 

Ayesha Martin knows this intimately.

As Senior Director of adidas Purpose Marketing, she’s spent the last five years building

Kimberly Wilson
Author: Kimberly Wilson