Kim Kardashian’s Skims Balloon in Times Square Is a Marketing Moment

Kim Kardashian’s Skims Balloon in Times Square Is a Marketing Moment

The New York Times - Fashion & Style:

The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims.

Rhonda Garelick
Author: Rhonda Garelick

This post first appeared in The New York Times - Fashion & Style. Read the original article.

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