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Levi’s Wants You to Rethink Your Denim Shopping

Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce.

Jordyn Holman
Author: Jordyn Holman

Written by

Jordyn Holman

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Consumer Behavior, Fashion and Apparel, Gass, Michelle, Jeans (Apparel), Levi Strauss & Co, San Francisco (Calif), Shopping and Retail
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