Malls Add Entertainment From Nerf and Mattel to Draw Customers

Malls Add Entertainment From Nerf and Mattel to Draw Customers

The New York Times - Business:

Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.”

Jane Margolies
Author: Jane Margolies

This post first appeared in The New York Times - Business. Read the original article.