Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

The New York Times - Movies:

The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

James B. Stewart
Author: James B. Stewart

This post first appeared in The New York Times - Movies. Read the original article.