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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

James B. Stewart
Author: James B. Stewart

Written by

James B. Stewart

in

Gerwig, Greta, Kreiz, Ynon, Mattel Inc, Movies, Toys, Warner Brothers Pictures
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