‘Mean Girls’ Musical Triumphs at Box Office, With a TikTok Assist

‘Mean Girls’ Musical Triumphs at Box Office, With a TikTok Assist

The New York Times - Business:

The musical rendition of the 2004 original took first place over the holiday weekend, after Paramount used TikTok to introduce young audiences to the cult classic.

Nicole Sperling
Author: Nicole Sperling

This post first appeared in The New York Times - Business. Read the original article.