Michelle Obama’s Trusted Stylist Has Partnered To Launch A New Tech-Based Haircare Brand Focused On Personalized 4C Hair Care

Michelle Obama’s Trusted Stylist Has Partnered To Launch A New Tech-Based Haircare Brand Focused On Personalized 4C Hair Care

Essence Magazine:

By Jasmine Browley ·Updated June 12, 2023

A new brand is aiming to take the guesswork out of textured haircare with the help of advanced technology.

OurX, a data-tech platform focused on providing personalized care for the underserved textured hair consumer. Ceci Kurzman,

This post first appeared in Essence Magazine. Read the original article.