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MS … NOW? As MSNBC Rebrands, a $20 Million Effort to Avoid Confusion.

After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make the transition.

Michael M. Grynbaum
Author: Michael M. Grynbaum

Written by

Michael M. Grynbaum

in

Kutler, Rebecca, Maddow, Rachel, News and News Media, O’Donnell, Lawrence (1951- ), Ratings (Audience Measurement), Scarborough, Joe, Television
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