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NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes.

Alex Prewitt
Author: Alex Prewitt

Written by

Alex Prewitt

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Basketball, China, East Goes Global, National Basketball Assn, Social Media
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