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Neil Kraft, Visionary Adman Who Sold ‘a Mood and a Lifestyle,’ Dies at 67

His ads for Calvin Klein and others captured a fizzy moment in the 1980s and ’90s, featuring celebrities like the young rapper Marky Mark wearing nothing but underwear and a grin.

Penelope Green
Author: Penelope Green

Written by

Penelope Green

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Deaths (Obituaries), Fashion and Apparel, Kraft, Neil (1956-2025), KraftWorks, Models (Professional), Wahlberg, Mark
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