Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’

Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’

The New York Times - Movies:

The streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.

Nicole Sperling
Author: Nicole Sperling

This post first appeared in The New York Times - Movies. Read the original article.