New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

The New York Times - Sports:

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.

Kurt Streeter
Author: Kurt Streeter

This post first appeared in The New York Times - Sports. Read the original article.