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Olympics: NBC Sends Army of Social Media Influencers to Paris

In NBC’s quest to provide wall-to-wall coverage of the Paris Games, the TV network has aimed to dominate a different device: your phone.

Scott Cacciola
Author: Scott Cacciola

Written by

Scott Cacciola

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National Broadcasting Co, NBC Sports, Olympic Games (2024), Social Media, TikTok (ByteDance)
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