When the Hanifa drama was unfolding on social media several weeks ago, I remained silent, because I understand businesses go through growing pains.
A bit of backstory: during Black Friday, Hanifa did a site-wide sale where you were able to buy discounted items via pre-order, with orders expecting to ship late December or early January. Did I take advantage of the sale? Absolutely.
But then many of us were hit with emails saying shipments were delayed, didn’t receive emailed responses to inquiries, didn’t get emailed updates, and then had to rely on a video the founder, Anifa Mvuemba, posted on January 12th addressing the concerns. In the video, she shared that she was currently on maternity leave after having her baby boy about a month prior, and said “I am truly truly sorry to anyone who feels frustrated, angry, disappointed and confused. This was
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