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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup

Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.

Sarah Lyall
Author: Sarah Lyall

Written by

Sarah Lyall

in

Beer, Fans (Persons), International Federation of Association Football (FIFA), Qatar, Soccer, Stadiums and Arenas, World Cup (Soccer), World Cup 2022 (Soccer)
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