Since Roc Nation’s partnership with the N.F.L., hip-hop stars like Snoop Dogg and Kendrick Lamar have been center stage at halftime.

H.B.C.U. bands have been part of the festivities since the first halftime show. This year, Southern University’s “Human Jukebox” will perform before the national anthem.

By documenting the up-and-down lifestyle of a professional athlete’s wife, Allison Kucharczyk has surpassed the fame of her journeyman husband.

As part of its push into live programming, the streaming service is hosting two N.F.L. games and a big musical performance on Christmas.

‘The Fire Inside,” a screenplay by Barry Jenkins about Claressa Shields’s challenging path to Olympic gold, was dropped by its initial studio during the pandemic.

The rapper, who’s had a big year thanks to a beef with Drake that led to the smash song “Not Like Us,” will perform in...

New seasons of documentaries about running, gymnastics and basketball are being filmed this summer as part of a partnership with the International Olympic Committee.

The rapper has become a self-appointed hype man and benefactor to the U.S. women’s team in Paris. He plans to keep the poolside party going...

More diamonds isn’t enough. One jeweler is wowing sports teams with reversible faces and detachable compartments.

Andy Serkis, who played the creature in the trilogy, will direct and star in “The Hunt for Gollum,” an expansion of the fantasy epic scheduled...