Ex-boyfriends may be alluded to. Travis Kelce, too, fans believe. And some actual poets.

The phrase has become ubiquitous online as a way to celebrate life’s small pleasures — at least until “we’re so over.”

(Or tries to.)

For a brief, quaky moment, the social media platform was atwitter.

A royal look-alike clears the air on a recent conspiracy theory.

A new slang term with an old meaning emerges on TikTok.

Ads for Hallow, with its pitchman Mark Wahlberg, are reaching nonreligious social media users, much to their surprise.

Ads for Hallow, with its pitchman Mark Wahlberg, are reaching nonreligious social media users, much to their surprise.

It’s tiny. It’s cheap. Trader Joe’s stores can’t seem to keep them on shelves.

As part of a promotional campaign, the beauty brand Tarte flew 30 social media influencers on a private jet to paradise. Many observers were not...