Ads for Hallow, with its pitchman Mark Wahlberg, are reaching nonreligious social media users, much to their surprise.

It’s tiny. It’s cheap. Trader Joe’s stores can’t seem to keep them on shelves.

As part of a promotional campaign, the beauty brand Tarte flew 30 social media influencers on a private jet to paradise. Many observers were not...

Is this motherly love or something “toxic”?

A new trend has people asking to be roasted by commenters.

The company said it asked the shoppers to leave. Two witnesses said that is not quite what happened.

A viral TikTok theory offers a cure for the living room blahs.

Cody Fry and Noah Kahan are among the artists who are wondering how the battle between Universal Music Group and the social media platform might...

Some commentators have taken an aggressive interest in Taylor Swift’s motivations for being around the N.F.L. Her fans remain unswayed.

Pookie is looking absolutely fire tonight.