Sapna Maheshwari
Posts
TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident
The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal...
Shein and Temu Will be Hit by Trump’s China Tariffs. Americans Are Worried.
The Trump administration’s plan to add steep fees to packages from China will deal a blow to Temu, Shein and some TikTok Shop sellers, worrying...
TikTok Ads Portray App as Force for Good as US Ban Looms
The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying...
CapCut, a Video-Editing App From ByteDance, Returns for U.S. Users
Other apps from the company behind TikTok, including CapCut and Lemon8, went dark this weekend before flickering back. The federal law banning TikTok also applies...
What We Know About the TikTok Ban
The popular video app went dark in the United States late Saturday and then came back around noon on Sunday, even as a law banning...
What We Know About the TikTok Ban and if It May Be Lifted
The popular video app went dark in the United States late Saturday, as a law banning it took effect. Now, the company is hoping President-elect...
TikTok Says U.S. Employees Will Have Jobs Even if the App Is Banned
The company is awaiting a decision over the constitutionality of a new law that aims to force a sale of the app to a non-Chinese...
TikTok Creators and Brands Are Bracing for a Potential Ban
Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.
U.S. Court Denies TikTok’s Request to Freeze Sale-or-Ban Law
TikTok had sought to temporarily freeze a law that requires its Chinese parent to sell the app or face a U.S. ban next month. The...
Judge Says Former ByteDance Executive Lied in Suit Against Company
A judge said this week that a former executive at ByteDance seemed to have fabricated evidence and submitted false statements in a high-profile 2023 lawsuit...