Sapna Maheshwari
Posts
TikTok, Facing US Ban, Tells Advertisers It Won’t Back Down
Hundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question.
TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz
The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.
How the Israel-Hamas War Has Roiled TikTok Internally
The video app has been criticized for how it has handled posts users see about the war. Some of the same tensions have also played...
A.I. Fuels a New Era of Product Placement
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising.
TikTok Quietly Curtails Data Tool Used by Critics
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
Topics Suppressed in China Are Underrepresented on TikTok, Study Says
The report, from the Network Contagion Research Institute at Rutgers University, could raise new concerns about whether Beijing influences the content on the popular video...
Topics Suppressed in China Are Underrepresented on TikTok, Study Says
The report, from the Network Contagion Research Institute at Rutgers University, could raise new concerns about whether Beijing influences the content on the popular video...
TikTok Quietly Changes User Terms Amid Growing Legal Scrutiny
Some lawyers say the changes could make it more difficult to bring legal action against the company.
Political Debate Is Rife on TikTok. Politicians? Not So Much.
Very few politicians, including the top candidates for president, are on the hugely popular video app — perhaps ceding much of the political discussion to...
TikTok’s C.E.O. Uses Personal Touch to Address Antisemitism Concerns
The company in recent weeks organized several in-person meetings between its top executive and Jewish groups and business leaders.