Rattled by tech’s latest trend, businesses have turned to advisers at Boston Consulting Group, McKinsey and KPMG for guidance on adopting generative artificial intelligence.

While other big tech companies have aggressively tried to add artificial intelligence into products, the iPhone maker has taken a more cautious approach.

Apple, a latecomer to artificial intelligence, has struck a deal with OpenAI and developed tools to improve its Siri voice assistant, which it is set...

Last week, the company released a chatbot with an option that sounded like the actress, who provided the voice of an A.I. system in the...

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.

After losing two complaints before the U.S. International Trade Commission, Apple has stepped up its lobbying to change the agency’s practices.

As the App Store approaches its 16th anniversary, patchwork rules have turned what was a single store into different shops across many countries.

Profits are up and the economy is strong. But the tech industry faces two challenges — dealing with a frenetic work force expansion in the...

Beeper Mini customers were using their Mac computers to connect to iPhone messaging on their Android phones. Now, they say Apple has blocked the messaging...

The Vision Pro augmented reality device goes on sale Friday. Don’t expect Apple to host a splashy event to promote it.