R. Peter Munves, Master Marketer of Classical Music, Dies at 97

R. Peter Munves, Master Marketer of Classical Music, Dies at 97

The New York Times - Music:

As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music.

Adam Nossiter
Author: Adam Nossiter

This post first appeared in The New York Times - Music. Read the original article.