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  • Lora Kelley

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No One’s Buying? Maybe Consumers Are Just ‘Choiceful,’ Executives Say.

A new way to characterize unenthusiastic consumers has overtaken earnings calls.

Welcome to the Office. Now Take Off Your Shoes.

Some start-ups, blurring the lines between home and office, are embracing a “no shoes” policy.

When Did Everything Become ‘K-Shaped’?

What started as a term to describe the pandemic recovery has become a catchall in these anxious economic times.

Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups.

In the age of artificial intelligence, some company leaders are framing new business lines as radical reboots.

Why ‘Surveillance Pricing’ Strikes a Nerve

The practice is at the intersection of two things people hate: feeling watched and feeling ripped off.

With ‘Vibecoding,’ A.I. Can Help Anyone Build an App

Bringing on artificial intelligence as a collaborator can make coding feel more accessible to those with little training in it, but there are trade-offs.

With ‘Vibecoding,’ A.I. Can Help Anyone Build an App

Bringing on artificial intelligence as a collaborator can make coding feel more accessible to those with little training in it, but there are trade-offs.

In This Economy, ‘Job Hugging’ Is in, Job Hopping Is Out

Workers, who were quitting at high rates a few years ago, are now “job hugging” — or, as one consulting firm put it, “holding on…

Would You Work ‘996’? The Hustle Culture Trend Is Taking Hold in Silicon Valley.

The number combination refers to a work schedule — 9 a.m. to 9 p.m., six days a week — that has its origins in China’s…

Is That Product Any Good, or Is It Just a Brand Halo?

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand.