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Starbucks’ China Problem: Coffee Drinkers Want More for Less

For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market.

Alexandra Stevenson
Author: Alexandra Stevenson

Written by

Alexandra Stevenson Julie Creswell Zixu Wang and Agnes Chang

in

China, Coffeehouses, Luckin Coffee, Niccol, Brian, Prices (Fares, Fees and Rates), Protectionism (Trade), Starbucks Corporation
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