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‘Started On The Yard’: Nike’s Latest Yardrunners Campaign Continues Its Celebration Of HBCU Culture

By Elizabeth Ayoola ·Updated October 6, 2023

Since 2020, Nike has been spotlighting the impact of Historically Black Colleges and Universities on culture and >Yardrunners series, selecting past and present HBCU student athletes to be featured in the series, as well as utilizing alumni to

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