Stressed Adults Are Driving Toy Sales — For Themselves

The New York Times – T Magazine:

By Jasmine Browley· Updated December 30, 2022

Lots of children opened their new toys this Christmas. But they weren’t the only ones enjoying playful pleasures: adults are as well.

A group of consumers known as “kidults” by toy industry insiders—has driven US toy sales boom

Kimberly Wilson
Author: Kimberly Wilson

This post first appeared in The New York Times – T Magazine. Read the original article.