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The Bloomingdale’s Big Brown Bag Turns 50

Since Bloomingdale’s introduced the Big Brown Bag 50 years ago, it has become a totem of the store — as well as a mug, an umbrella and, now, a pickleball paddle.

Hilary Reid
Author: Hilary Reid

Written by

Hilary Reid

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Bloomingdale’s, Design, Shopping and Retail, Shopping Bags, Typography
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