The Business Of Nostalgia: How Brands Are Cashing In On Our Favorite Throwbacks

By Kimberly Wilson ·Updated July 14, 2025 Getting your Trinity Audio player ready…

Brandy and Monica got me y’all.

And so did the Millennium Tour, the Barbie bonanza, Bath & Body Works bringing back their discontinued scents and even McDonalds resurrecting the Snack wrap. Oh, and basically

Kimberly Wilson
Author: Kimberly Wilson