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The Hype at Coachella This Year? Billboards.

Some of the hottest advertising space is deep in the California desert, where Lady Gaga, Charli XCX, Djo, Post Malone and more generate buzz for their festival sets.

Matt Stevens
Author: Matt Stevens

Written by

Matt Stevens

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Charli XCX, Coachella Valley (Calif), Coachella Valley Music and Arts Festival, Keery, Joe, Lady Gaga, Max, Ava (1994- ), Outdoor Advertising, Pop and Rock Music, Post, Austin (Post Malone) (1995- ), Rap and Hip-Hop, Tyla (Singer)
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