The Inside Story of Balmain’s Transformation

CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and pricing, along with new creative director Antonin Tron. Ahead of tonight’s show, they reveal exactly how they did it.

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Source: Vogue

Written by

Elektra Kotsoni

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