Donald Trump and the MAGA movement’s grip on white voters appears to be slipping, and in an effort to reverse that trend, it seems Vice President JD Vance has designated himself the pied piper of racist rage.

Numerous polls this year have spotlighted Trump’s declining support among white voters — particularly, white working-class voters who’ve been key to his and his party’s political success. Amid this trend, Vance — in speech after speech — has resorted to rhetoric seemingly designed to groom the white American psyche so that white voters turn their ire on nonwhite people rather than on Trump and the Republican Party.

The latest example came during a rally Vance hosted in Michigan on Thursday, in which he suggested Democratic Senate candidate Abdul El-Sayed is resentful of certain people and places because they’re “too white, too proud or too American.” He called El-Sayed a “weasel who should shut his mouth and show a little gratitude to the country that gave him everything.”

Vance has returned to this well numerous times over the past year as Trump’s corrupt business dealings, economically destructive tariffs and his deadly war with Iran have turned off some in the MAGA base. You can see plenty of other examples of Vance launching similar appeals to white bigots — including here, here and in the following clip from last December, when Vance told an audience of right-wing Turning Point USA affiliates that they no longer had to “apologize for being white.”

Back in August, the vice president gave an interview to Fox News suggesting that white people who support El-Sayed hate themselves. And keep in mind that all of this is coming from the No. 2 leader of a Republican Party that has spent years frothing at the mouth about liberals supposedly weaponizing “identity politics.” The question is whether white voters choose to indulge in what I’ve previously described on-air as the “racist slop” being offered up by the MAGA movement.

And here, history can be informative. White supremacist movements and organizations in years past — including the Ku Klux Klan — have all sought to unify white Americans around a single racial identity. This trend is explored in films like the documentary “White with Fear,” which shines light on the history of right-wing, racist fearmongering in the United States. White supremacist groups have historically managed to convince some white people to fall in line behind them, but they’ve also faced white backlash as some of the same people have been awakened to these groups’ corrupt ways and self-serving bigotry.

And despite Vance’s efforts, a similar outcome seems to be in play for the white supremacy-boosting MAGA movement as well.

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