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What Is a ‘Fridge Cigarette’? A New Term for Diet Coke Gains Traction.

The click of the can, the sound of the bubbles: The internet is reframing the humble soda as an indulgent escape.

Alisha Haridasani Gupta
Author: Alisha Haridasani Gupta

Written by

Alisha Haridasani Gupta

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Coca-Cola Company, Generation Z, Smoking and Tobacco, Social Media
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