Why Are Tweens Buying Sol de Janeiro’s ‘Visibly Firming’ ‘Bum Bum’ Cream?

Why Are Tweens Buying Sol de Janeiro’s ‘Visibly Firming’ ‘Bum Bum’ Cream?

The New York Times - Fashion & Style:

A scented lotion by the brand Sol de Janeiro is a hit among adolescents. Cue bafflement and concern from some adults.

This post first appeared in The New York Times - Fashion & Style. Read the original article.