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Why Are Tweens Buying Sol de Janeiro’s ‘Visibly Firming’ ‘Bum Bum’ Cream?

A scented lotion by the brand Sol de Janeiro is a hit among adolescents. Cue bafflement and concern from some adults.

Callie Holtermann
Author: Callie Holtermann

Written by

Callie Holtermann

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Cosmetics and Toiletries, L’occitane En Provence, Sol de Janeiro, Teenagers and Adolescence
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