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Why Elon Musk Rebranded Twitter as X

Rebranding the social network as X marks the billionaire’s latest gamble to reinvent the company, after buying it last year for $44 billion.

Andrew Ross Sorkin
Author: Andrew Ross Sorkin

Written by

Andrew Ross Sorkin Ravi Mattu Bernhard Warner Sarah Kessler

in

Isaacson, Walter, Musk, Elon, PayPal, Social Media, Space Exploration Technologies Corp, Tesla Motors Inc, Twitter
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