As the masses await the restock of Telfar’s cult shopping bags, there’s a new kid on the block with a totally different vibe — but just as much star power.
Enter stage left: British-Nigerian designer Mowalola Ogunlesi’s new Bundle bag for her ultra cool label. After the designer started hinting around about finally dropping the design on Instagram a month prior, there was buzz amongst fans about exactly when they’d be able to get their hands on it. As many pointed out, the post just said “26/06/2020” with no mention of what time, implying that they wanted to be quick to the draw. And quick you had to be. I set a timer for 6:00PM EST and when I signed on, no more than 30-minutes after the launch, to cop one for myself, they were already sold out. It was at that moment I realized just how major this brand and bag are going to be for the culture.
Photo: Instagram/@mowalolaComing from two generations of clothing designers, 25-year old Mowalola Ogunlesi had fashion in her blood. The Nigerian-born creative
The post Why Mowalola’s Bundle Tote Is The New It Bag appeared first on Essence.
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