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With TikTok Under Fire, Brands That Rely on It Worry

Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan.

Jordyn Holman
Author: Jordyn Holman

Written by

Jordyn Holman

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Cosmetics and Toiletries, E-Commerce, Fashion and Apparel, Okamoto, Nadya, Social Media, TikTok (ByteDance)
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