Women’s Sports Are Raking in Investments. The Final Four Shows Why.

Women’s Sports Are Raking in Investments. The Final Four Shows Why.

The New York Times - Sports:

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.

This post first appeared in The New York Times - Sports. Read the original article.