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Yahoo Takes Minority Stake in Ad Network Taboola

The New York Times – Business:

Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.

Lauren Hirsch
Author: Lauren Hirsch

This post first appeared in The New York Times – Business. Read the original article.

Written by

Lauren Hirsch

in

Computers and the Internet, Mergers, Acquisitions and Divestitures, Online Advertising, Taboola Inc
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