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For LVMH, the Olympics Are a Welcome but Risky Endeavor

The reaction to the conglomerate’s involvement in the Games has been relatively — and surprisingly — free of criticism, yet the stakes are high.

Claire Moses
Author: Claire Moses

Written by

Claire Moses

in

Luxury Goods and Services, LVMH Moet Hennessy Louis Vuitton SA, Olympic Games (2024), Paris (France)
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